I would assume that when you decided to become an FSBO and sell your property, you have done your homework and researched on how to be an FSBO. If you haven’t then I urge you to first research on what to expect when you sell your property as an FSBO. Now if you’re able to do your homework, you might have come across some articles that states that there are about 90 percent of for-sale-by-owner that fail to sell their property. However, you have to also understand that this number may not be accurate as the success of an FSBO would highly depend on how much effort you put in. It is not enough to have your property to have a for sale sign, you also have to make every effort to make sure that you will be able to put your property for sale in front of as many eyeballs as possible. More people who knows that you have a property for sale means the higher possibility of having a potential buyer of your property.
So how do you increase the visibility of your property for sale? Some would use traditional media to advertise their property for sale, although that may be one way to go it is going to be very expensive and a problem for FSBO. But do not fret there are other ways on how you can promote your property for sale. One of them is to use the services of a flat-fee mls provider, flat-fee mls is a process where you only pay a flat-fee to have your property be placed in hundreds of MLS listing sites among other services inclusive.
Another possible way to have your property for sale, promoted is to use the power of social media. It is free and it would not cost as much as traditional media if you choose to use social media paid advertising. You might be wondering on how do you start advertising your property for sale via social media. Here are some easy steps which you can follow.
- Choose Your Platform – you do not have to look far, everyone may have a social media account, this is where you should start, choose the platform where you are already in and have friend and or followers to which you can promote your property for sale. If you do not have an account in any of the social media platforms out there then it is time for you to have one. In this case choose a platform that you know that your friends are mostly using. Once you sign up start adding your friends and start posting your property for sale. And start the word of mouth about your property snowball.
- Post Your Property for Sale – nobody wants to have their property social media timeline to look like an advertising platform. Although we have suggested that you post your property for sale on your account, do not post the same thing everyday. It pays to also post something interesting to your friend even if such is unrelated. Make sure to also nurture your relationship with your friends using your timeline rather than having your timeline turn into a newspaper classified ads. In addition, make sure that you make your post public so that anyone can see it.
- Engage and Answer Queries – once you get queries on your post about your property for sale, make sure that you immediately answer their questions and do so professionally. Remember with social media, as long as your post is public, people can freely see your posts.
These three simple steps is a start for you to use social media to make sure as an FSBO that your property for sale can get much more exposure beyond the traditional media could do, not to mention that this could be done only for a fraction of a price if not free and with the aid of flat-fee mls listing, you will surely get that deal.